Topics: Content
Better writing and more effective communication on the web. Working with, and in some cases, building your own content management systems. Writing for the medium. Designing for readers. The “what”? and “why”? of audio, video, and animated content. Web narratives and design as content. Crafting content-focused digital products and brands. (25 articles)
Brand Arts (10 articles)
Understanding, defining, and expanding brands – from logos, themelines and copy platforms to brand-appropriate error messages.
Community (2 articles)
Content-focused digital product and brand development. Building magazines and communities. Editorial best practices. The arithmetic of readers and writers. Conferences and communication. Blogs, cogs, and straw dogs.
Writing (13 articles)
How to write good. Urp. Writing to communicate. Writing and editing for the web. Copy as user interface.
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